John FallVice President Development

John Fall is a Sales and Marketing Leader with 25-plus years of traditional, digital media, and SAAS experience. He has expertise in business planning, product development, leveraging data, strategic planning, team building, CRM, and competitive analysis. He has led national sales teams in a fast-paced and demanding environment with a track record of success.

In 2014, John co-founded “Legends of the Fly”, a 501-C-3 in Virginia Beach to support PHWFF and share their passion by bringing fly fishing legends to the area.  In 2017, he alongside an incredible group of volunteers launched a saltwater fly fishing-only tournament to further support PHWFF.   The tournament is entering its 6th year and between the two events, they have raised over $100,000 for the designated charities they support.  John and his wife Suzanne were recently recognized for their volunteer efforts with PHWFF, as they received the prestigious Patriot Award in 2021. He has made it a priority to also support environmental organizations in his regional waters.

John is a graduate of James Madison University where he played football for four years.  He and Suzanne have three children (Davis (22), Sydney (21), and Harrison (17).  John is truly passionate about his family, friends, fly fishing, and supporting our veterans and their families.

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